Who We Are.

HOLLAND. is a boutique public relations and strategic communications agency based in North Texas. Our team is driven by the belief that innovative strategies and authentic stories have the power to instigate profound and meaningful shifts in consumers’ attitudes.

The women of HOLLAND collective harness their expertise, intuition, and passion to propel the vision and influence of each client, continuously evolving the very fabric of PR to stay ahead in this ever-evolving world.

What We Believe.

PR is about generating passion, not responding to crisis.

Proactive PR is about generating passion and connection, not responding to crisis.

In the modern marketplace, brands thrive by creating a sincere and direct connection with their audience. People connect to a brand’s vision, culture, and conscience – do they know yours?

HOLLAND is where strategic knowhow and a cultural anthropology lens converge. From the experiential and lifestyle to culinary concept, hotels, and visual and performing arts, we create a people-centered approach to publicity and communications strategy, combining our expertise to craft custom solutions, tailored fit to meet the needs of each unique project.

Conversation is the ultimate communications strategy.

Traditional advertising and crisis management are no longer enough on their own. Manipulation and spin are easily stopped and swiftly ignored. To move their audience to action, brands have to do one thing well: lead the conversation.

Leading the conversation means taking an intentional and thoughtful approach when introducing your business to audiences. A conversational communications & PR strategy moves past the passive promotion of product and establishes trust.

We believe in generating awareness and impact by crafting deep and meaningful stories through multi-touchpoint press strategies that build upon one another to go beyond merely highlighting the work of our clients and instead create a movement. Our goal is to generate a ripple effect of awareness and admiration to ensure you exist in the mind of your target audience as an innovator and trendsetter who truly cares about improving their life.

Strategic Communication Plans

The foundation of our engagements is the Strategic Plan. Our Strategic Plans are like a business plan for all of your brand’s outbound communications – from PR and marketing to advertising and social media. We spend time gaining an intimate understanding of your goals, your voice, and your audience.

Whether creating a 3-5 year plan for growth, a 6-month roadmap to help launch a new promotion or product, we build a step-by-step guide to bring your customers closer to your brand. We’re passionate about holding ourselves accountable, so we design 4-6 critical goals that MUST be achieved, coupled with a tactical plan for achieving them.

These Strategic Plans become your brand’s north star as we work to have new conversations with your audience, creating a dialogue that produces new brand ambassadors.

Expert Positioning

Finding your unique areas of expertise and broadcasting those to a captive audience through written articles. From Forbes and the New York Times to Inc. and specialty industry publications, media outlets are searching for experts to enlighten their readers.

Thought Leadership

Journalists are looking for dynamic industry spokespeople to interview for their stories every day. Researching and aligning you with the right journalist for the right story can help you enter the national conversation and can position you alongside other major players in your industry.

Narrative Press Releases

With new outlets reducing their staff, editors and writers are looking for press releases that feel more like a ready-made story that serve to entertain an audience, rather than just inform. These can be your opportunity to share your mission and expand your reach.

Direct Story Pitches

Media relations is about researching, preparing, and pitching more impactful story ideas than a general press release that result in very visible business profiles and personal features. These pitches are customized for publications and writers based on their interests and focus.

Influencer Relations

In today’s marketplace, influencers are a vital media outlet. Our team researches the best possible influencer partnerships, vets the quality and authenticity of their output, and organizes the relationship. We also throw influencer events and have experience curating premium guest lists.

Newsworthy Events

People don’t talk about brands; they talk about experiences. From grand openings to buzz-generating PR stunts, we conceptualize, create, and manage one of a kind memory-making events. These unique interactions leave a lasting impression, creating brand ambassadors and advocates.

Start the Conversation.

How We Prove Value.

Grow your impact. Shrink your investment.

When businesses invest in marketing and advertising, they expect a return, especially on any media placement expenses. If they purchase ad space on television, digitally, or in a publication, they expect to earn back more than they spent. While that is still an important use of advertising budget for those who can afford it, the new media landscape of two-way communication has weakened the effectiveness of traditional ads, and savvy businesses are starting to shift their dollars into communications platforms that do more than sell. They are investing in efforts that create brand affinity and real connection.

The ROI of earned media.

We use the same tried & true methods of calculating advertising ROI to arrive at the value of our earned media. At the end of the day, it’s all about getting the most ink or pixels for the least amount of money, so we translate exposure into its equivalent paid cost.

Let’s say a full-page ad in your target publication costs $5,000 plus agency fees. But, our team can land you a feature that spans three pages, with no ad buy expenses. That’s $15,000 of brand-building value with no investment beyond what you pay your agency.

HOLLAND uses a media calculator where we take existing rate evaluations for paid media and apply them to earned media. The value for coveted glossy or online space is the same whether you pay for it or earn it. One just creates a real story with mission and people at its core and the other is about the sell.